Wednesday, May 1, 2013

JJ

Maybe you remember that I was in Tokyo about one month ago. Amongst others, I bought there my used-to-be-favorite fashion magazine "JJ" to enjoy the Japanese fashion further on also back in Switzerland. :) Even though I am a little too old to read that magazine (it's for girls in their late teenage-years and early twenties ;)), I bought it nevertheless. I used to read "JJ" when I was younger.

So this is the cover of the magazine - all in pink:

Half-Japanese (meaning not full Japanese) models are very popular in Japanese magazines. Nicole on the left and Audrey on the right.

Japanese fashion is very feminine, girly, pretty and cute. <3 br="">



Miranda Kerr, the ex Victoria Secret-model is also popular in Japan. She is advertising here for a Japanese handbag brand "Samantha Thavasa".
Beyoncé, Paris & Nicky Hilton have been in advertising campaigns, too.

Even the alcohol ad is in pink and cute! A peach-flavored cocktail called "Dear Pink" :D
I grew up most of my time in Tokyo, was influenced by Japanese fashion, magazines, TV shows and saw many thin and skinny Japanese girls who were wearing girly and pretty clothes. I guess that's the reason why I love kitschy, pretty, lovely and girly stuff...? I am not in my early 20ies, so I can't wear pink clothes with ribbons and laces etc but I also don't wanna wear just jeans and t-shirt and sneakers or flat shoes like MOST of the girls here in Switzerland... The fashion here is really boring! I know that the girly fashion match the face and figure of the Japanese girls better but that doesn't mean that Swiss girls can't experiment a little more with their fashion, too! Sorry, I shouldn't backbite only about the Swiss girls - I guess it's the same in Germany and Austria...?
In Paris on the other hand women are very fashionable. In Italy as well, no? In New York City people like to experiment with their fashion and aren't afraid to wear something that look "unusual". But in Zurich, when you are wearing something unusual, people would stare at you. I hate that. I think those people who stare and even make fun of the others who are experimenting with their clothes are just envious because they are not brave enough to try something different than t-shirt, jeans, flat shoes/sneakers and in winter some sweater, jeans with UGG-boots.... Not so fancy, I think...

5 comments:

  1. I just found your blog and this post made me really happy cause I finally see I am not the only person that feels like that about it. I ve recently came to live in Switzerland and am noticing what you describing from day one. And I will never feel too old to wear something a bit cute even if I am not so influenced by japanese fashion. Btw the disney ballet flats are to die for.

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  2. Woohooo! My first comment on my blog and a new follower! You made my day! :D Thank you very much for sharing your thoughts - I just visited your blog but couldn't figure out from where you are originally from. Is the fashion "there" different? Prettier and more "adventurous" (= not afraid to experiment with the fashion) than in Switzerland?

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    1. Oh I am very glad! I am from Greece. You can find many different styles of clothing and fashion there, but especially in Northern Greece where I am from fashion is certainly more adventurous and fun (a bit similar to Italy). Thank you for visiting my blog :)

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  3. Ah, you are from Greece! Nice! I've never been there but really want to go one day. The weather there must be much better than here...? It's like the winter is back in Switzerland... :(

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    1. I almost believe that the weather is better everywhere else than Switzerland :( Greece has perfect weather now, but soon it would be too hot

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