JJ

Maybe you remember that I was in Tokyo about one month ago. Amongst others, I bought there my used-to-be-favorite fashion magazine "JJ" to enjoy the Japanese fashion further on also back in Switzerland. :) Even though I am a little too old to read that magazine (it's for girls in their late teenage-years and early twenties ;)), I bought it nevertheless. I used to read "JJ" when I was younger.

So this is the cover of the magazine - all in pink:

Half-Japanese (meaning not full Japanese) models are very popular in Japanese magazines. Nicole on the left and Audrey on the right.

Japanese fashion is very feminine, girly, pretty and cute. <3 br="">

Miranda Kerr, the ex Victoria Secret-model is also popular in Japan. She is advertising here for a Japanese handbag brand "Samantha Thavasa".
Beyoncé, Paris & Nicky Hilton have been in advertising campaigns, too.

Even the alcohol ad is in pink and cute! A peach-flavored cocktail called "Dear Pink" :D

I grew up most of my time in Tokyo, was influenced by Japanese fashion, magazines, TV shows and saw many thin and skinny Japanese girls who were wearing girly and pretty clothes. I guess that's the reason why I love kitschy, pretty, lovely and girly stuff...? I am not in my early 20ies, so I can't wear pink clothes with ribbons and laces etc but I also don't wanna wear just jeans and t-shirt and sneakers or flat shoes like MOST of the girls here in Switzerland... The fashion here is really boring! I know that the girly fashion match the face and figure of the Japanese girls better but that doesn't mean that Swiss girls can't experiment a little more with their fashion, too! Sorry, I shouldn't backbite only about the Swiss girls - I guess it's the same in Germany and Austria...?
In Paris on the other hand women are very fashionable. In Italy as well, no? In New York City people like to experiment with their fashion and aren't afraid to wear something that look "unusual". But in Zurich, when you are wearing something unusual, people would stare at you. I hate that. I think those people who stare and even make fun of the others who are experimenting with their clothes are just envious because they are not brave enough to try something different than t-shirt, jeans, flat shoes/sneakers and in winter some sweater, jeans with UGG-boots.... Not so fancy, I think...